Why We Joined Bon Appétit 

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New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
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Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

Published on


Oct 13, 2020




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Bon Appétit
Bon Appétit 11 days ago
Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn
chromiumjade 18 hours ago
Is Chris Morocco is still director of the Test Kitchen? He had responsibility for keeping PoC underpaid and under-represented He’s the one who promoted the mediocre folks.
Kevin Williams
You just reinforce the fact that ur run by non people of colour (Canadian I know). You would have made more of a statement by standing by the people who left BA. This just shows that all 3 of you care more about money rather than making a statement surrounding this cause. You are all jokes stop pretending to be more than you are
aloof Day ago
The bonappetit machine
Nora 2 days ago
shahnaz vatankhah
Gross. We like Sohlae, Rick, Christina, and Priya, gaby and hunzi too dude. And we do care what goes on behind the scenes. Not everyone likes white washed content like u
D H 3 hours ago
This is just disappointing. Farewell Bon Appétit.
Peter Wick
Peter Wick 4 hours ago
42k dislikes... sucks... garbage
Andrew Choi
Andrew Choi 5 hours ago
Hope I see Claire, Christina, Priya, Sohla, Delaney, Carla, and Molly, in addtion to these 3 nice people on the show! Already saw Brad and Andy, so that's cool.
Ben 7 hours ago
it seems like bs, but to be honest im not really sure how else they would've handled this. If they just jumped right into more recipes people would start complaining and question, if they had a white editors people would say nothing has changed. So, Im really not sure how else they could've continued. Maybe by clearing the air by discussing the context of what happened with apologies instead of just playing it off with POC in the video?
lonelyplanet79 7 hours ago
What is this mess? LMAOOOOOO
Sadie 8 hours ago
I mean it's good they're becoming more diverse but their motives are messed up and they lost claire so I cannot support this channel anymore
Kyle Thomas
Kyle Thomas 8 hours ago
Yeah y'all are cancelled with me. If you can't educate yourselves read the room, adding more to the negativity then you failed. This is just more of an insult. You're choice that you're adding is more salt to the wound for people who were on your show previously. And we are all guessing these new people won't get paid right either let alone at all. Tokenism is real and this just proved it. Thanks for ruining yourself with this comback.
Andrew Wong
Andrew Wong 8 hours ago
this...this is a joke right? i cant even process this, its like something you'd see in a comedy/satire about a company doing very poor damage control. i cant decide whether to laugh or cry.
Tony De
Tony De 9 hours ago
I hope they actually pay them for being on video.
Daniel Bontje
Daniel Bontje 9 hours ago
Well, its sad but clearly time to unsubscribe and find out where the cast ends up, support them there.
Taylor G
Taylor G 10 hours ago
marcus an actual for real chef...still none in the kitchen.. channel still sucks
Inuyasha Fan girl
Inuyasha Fan girl 11 hours ago
Bon appetite- I don’t see color
You're Art Okay
You're Art Okay 11 hours ago
sonia was literally reading off of a script- try to change my mind
Miri Lina
Miri Lina 12 hours ago
this is so embarrassinggggg
Shredded Cheese
Shredded Cheese 16 hours ago
Cuz everyone else quit, you mean.
1234coolman 16 hours ago
Lmao I love seeing the left eat themselves up with their own bs.
Double Retard
Double Retard 16 hours ago
Just here to dislike👎
Kevin Dato
Kevin Dato 16 hours ago
Dylan Stefiuk
Dylan Stefiuk 16 hours ago
Won't be subbing unless Claire and Brad are on your show. I might watch occasional brad videos otherwise, but without claire, brad loses a lot of his spark.
Dylan Stefiuk
Dylan Stefiuk 16 hours ago
Tone deaf much?
bloxmaker5900 17 hours ago
I had unsubscribed after the fiasco during the summer only to be reminded this channel exists by David Seymour
E B 17 hours ago
Bon Appetit is now bowing to the left. Unsubscribing!
david vazquez
david vazquez 18 hours ago
King Jucifer
King Jucifer 19 hours ago
Marcus samuelsson.... Your definitely paying him. But didn't pay the last set of brown people that left....
Rouck CR
Rouck CR 20 hours ago
Please address your s***, then maybe, just maybe, we can talk about food.
ritas619 20 hours ago
I am confident these three people are amazing. I still find it infuriating that they’d rather pay new hires (probably substantially more, Chef Marcus is well known) rather than do right by the staff they had for YEARS. The message they’re sending to their employees is clear, shut up or leave. So disappointing.
Joel Thomas
Joel Thomas 20 hours ago
Am I the only person that thinks the term POC is ridiculous?
Delvon 22 hours ago
Please unsubscribe
Edward Li
Edward Li 22 hours ago
Haha why did you join? Because of the money they pay for your salaries?
GameReaper95 22 hours ago
Skittlessour 23 hours ago
Now tell us what their salaries are, and the salaries of all their white coworkers.
Min Gle
Min Gle Day ago
"I'll just hire three new POC and all my troubles will go away." Sincerely, Bon Appetite.
Katherine Knecht
I'm so glad to see this, and also I hope you guys understand that you have Sohla thank for the fact that this exists at all.
S V Day ago
Wow I hope they got paid as much as everyone else.
Noa Entertainment
"We didn't pay our former employees fairly, so we hired for diversity reasons and most likely paid them more than the people who helped build our brand" Literally the message this gives. Unsubscribed.
Kay Geniesse
Kay Geniesse Day ago
Ritaki Day ago
Dear BIPOC employees, The dislikes aren't for you they're for BA and CN.
Chode Blowsonn
No they're for the blacks. Deal with it.
sam Y
sam Y Day ago
I came for the food.
Allen Jolley
Allen Jolley Day ago
We want you to own up to your mistakes. Acknowledge that what you did was wrong. For you to try and sweep your behavior under the rug only reinforces the fact that you either did it knowingly, or just didn’t care until it affected your $$$. Please make a video looking us in the eyes.
Chode Blowsonn
What is your ethnicity, please?
Rama Hiba
Rama Hiba Day ago
All you had to do was PAY your employees! Its not that complicated
JJ Day ago
they really said "round up anybody that isn't white chuck them in the video!!!!!"
You didn't need a new and more diverse team. YOU NEEDED TO LISTEN TO AND PAY FAIRLY THE POC ON YOUR TEAM PREVIOUSLY. This reads as highly disingenuous and honestly I'm not even sure that I will continue to watch BA content even though it was previously one of my favorite channels.
azix Day ago
This has same energy as Jeffree Star's apology.... "so anyways Breonna Taylor". yeah no thanks you corporate slugs
Mykasan Day ago
just pay your employee... -_-
They probably recorded this at gunpoint
Immanuel Arriaga
Call me an optimist, call me an idiot, but this may be a step in the right direction. On one hand, after four months of no activity and doing the bare minimum of addressing the issue of racism and unequal pay at BA, this instead of a formal apology and address comes off as “Look at us! We have black friends!” It addresses the lack of representation yes, but not some of the many other ways BA is guilty of that. It still hasn’t addressed the whole sickness. But on the other hand, maybe this’ll serve as a good reset button to the company. We’ll see in time 🤷🏽‍♂️
Jeremy bingwa
hope you asshats actually look at the comments and realize people wont just forgive and forget your past issues (which you refuse to resolve) just because you hired new BIPOC
Alex Paul
Alex Paul Day ago
Bring all Black People and People of colour just go get attention! This is like look we have Black People too !
michael donnan
They've always had black people. Always. And if they brought in a white person to run it you'd lose your mind. So what, exactly, would you have them do?
Native Civilian
Bon appetit you're still going to the pits
Lmao yikes............
aloof Day ago
Max Bianco
Max Bianco Day ago
Jesus... U don't have to earn OUR respect... Your Companie has to acknowledge the fact it's (was) f-ing with that very "diversity" they try to picture in this video... It's a shame to see how "different" people are seen in this "very divers" State of America
Max Bianco
Max Bianco Day ago
@michael donnan are u sure you understand what's written up there?
michael donnan
You're just upset because brown people are in charge now.
misa Day ago
Aisha Productionsss
This is the worst way to handle this, all of the good employees are gone, bon appetite isn’t iconic anymore it’s over, everybody un subscribe
Josh .W
Josh .W Day ago
It’s not the same, not watching bon appetit anymore fake af
Gaspar Day ago
Don't hate on the new guys They are trying their best
Jose Reyes
Jose Reyes Day ago
I regret giving out this view, but I needed to read these comments. This is incredibly disingenuous and just cringy overall. Completely wack.....
Sivusek147 Day ago
Look at us we are so diverse
ga acct
ga acct Day ago
y’all are better than this. every poc here. y’all deserve better.
Aki - Lucky
Aki - Lucky Day ago
These poor people probably weren't even cared about by the white people on top and were hired for damage control of the company this is disturbing
Aki - Lucky
Aki - Lucky Day ago
This is embarrassing and disturbing
Renlish Day ago
Look... it's a step in the right direction, but this wasn't the point. You missed the point by a long shot. The problem was the BA cooks who happened to be any other colour but beige weren't being paid properly. That's what needed addressing. I am all for cultural diversity and I love that there are more POC coming into the team but come on... This all has very "we have black friends" vibes about it and it's not really cool.
Dominique Porchi
So sorry to the new people, y’all are being duped lmfao
Zai-ra_2k20 2 days ago
How pathetically predictable.
Zai-ra_2k20 Day ago
@michael donnan address the issues they had with paying relatively previously unknown POC
michael donnan
You're right, it is predictable. They had to put somebody in charge but it couldn't have been a white person for PR reasons... what should they have done?
JuNGLe 2 days ago
BA is clownin 😳 it’s too late guys
F9 2 days ago
And in the most obvious PR move ever... A leadership team of diversity hires was made in attempts to pull BA out of it's racially charged tailspin.
LawlessDarkness 2 days ago
Hilariously out of touch. Unsubbed
Hey man at least they are doing something
random channel
random channel 2 days ago
Top 10 worst anime comebacks
Andrew Rosado
Andrew Rosado 2 days ago
How much do you wanna bet that these new BIPOC are probably underpaid?
michael donnan
Then why would they take the job?
Rachel S
Rachel S 2 days ago
Unsubscribed. What a load
michael donnan
good, I don't want to see your posts on here anymore. You're very negative.
Ben Cusack
Ben Cusack 2 days ago
What a wildly obvious ploy!
michael donnan
They should have surprised everyone and put white people in charge. That would have gone over great, right?
Michelle English
Michelle English 2 days ago
Oh look, we replaced good people with annoying people.
jesus saves anus
jesus saves anus 2 days ago
Is it possible to retract a view?
michael donnan
No. Best you can do is go away and don't come back.
Hayley03 2 days ago
“I want to ask uncomfortable questions” you mean like “why am I not getting paid?”
1822138 2 days ago
All you clowns had to do was make a video acknowledging what you did wrong, apologizing, and presenting a plan to solve the issue. Also, why do the new members look so uncomfortable? Do they have a gun pointed at them by Conde Nast corporate goons? Did Adam do the Get Out surgery into one of them?
michael donnan
"...make a video acknowledging what you did wrong, apologizing, and presenting a plan to solve the issue..."? That would be corporate malpractice that would open them up to lawsuits and public ridicule. No one would ever run another ad on their channel. It would be the dumbest thing they could do.
hockeygirl1435 2 days ago
Also it doesn't matter if Chris is the next video, he was part of the original team so why is it so important that he actually had a video lined up for the release
hockeygirl1435 2 days ago
Ok so they had an executive editorial and a editor in chief and yall are butthurt about everything that happened. At least they are trying to make things better. It doesn't matter what all of you think at least they are putting someone who is available to talk about their struggles in the forefront.
foni646 2 days ago
just give the minorities the whole channel! hahahaha i cant believe you guys decided to go with the decision the white men on the top decided absolutely tone deaf
Gelo Aguilar
Gelo Aguilar 2 days ago
BA proves they belong in US-first by giving a standard youtuber apology. Doesn't address anything, isn't really an apology, and with no indication they will change after this
illn0r 2 days ago
They can bring in whatever token hires they want as most the people who left weren't worth the screen time, Claire's was the only one of value that's gone. I'll just stick to Chris, Andy and Brad in the mean time. Hopefully they got a nice juicy payday out of it for sticking around through it all.
Jared Wagner
Jared Wagner 2 days ago
Without Claire, I don't care. I'm done with BA. I joined because I liked Claire doing Gourmet Makes.
Lucas 2 days ago
Why did I join Bon Appetit? I don't understand equity pay yet
Marisol Lopez
Marisol Lopez 2 days ago
This is outrageous, you failed so many people, you are terrible Bon Apetit. Deep down you could’ve handled this way better but you decided to replace the people who asked for respect and pay and pushed out this apology . You failed and you’re a terrible company. I cannot fathom how you handled this.
Man of Rice
Man of Rice 2 days ago
I mean at least we got Marcus now
James Nuernberg
James Nuernberg 2 days ago
Here the thing about all the criticism below, you can call out someone for making mistakes, but if you don't allow them to find a path towards redemption, if every path they attempt gets met with equal criticism, them you stop being an "agent for good". To condemn without offering the chance for reconciliation is morally wrong.
Diego Vega
Diego Vega 2 days ago
wait, so claire isn’t here???? she was the best
Tim the Enchanter
Ah yes, the classic "we made a mistake and we're gonna address it by not really addressing it"... nice one BA
Almat Sailaukhan
Almat Sailaukhan 2 days ago
Thysen B.
Thysen B. 2 days ago
Using colored people as a cover-up. It is 2020, and you thought us people with brains would not figure that out? Yikes...
maev _
maev _ 2 days ago
so did sohla, priya, christina, and other poc editors get paid?? no ones answering the question. theyre accting like we'd forget
maev _
maev _ 2 days ago
no because wtf is this.. you guys really couldve done better.
Megan Mitchell
Megan Mitchell 2 days ago
Oh good , token brown people makes it all better...
michael donnan
Tokens are never in charge. These new people are running the channel.
Areum 2 days ago
As much as I'm up against the whole notion of this video, Dawn has some beautiful bone structure.
Juan Mazon
Juan Mazon 2 days ago
Is everyone getting paid is the REAL question here.. Y’all could have used the “why we joined” as an anecdote while they cooked.. Instead, this seems like a “we got new minorities” showcase.. Definitely lost a viewer because of everything, but this is officially the last view.. It is better to address the elephant in the room than to push it aside for another elephant to fit.. BOO Appétit is more like it..
michael donnan
Good, go away and don't come back. Nobody needs your negative attitude, cooking videos are supposed to be fun.
Brian Arrington
Brian Arrington 2 days ago
So now everybody in black or brown face??.
Lake Stephenson
Lake Stephenson 2 days ago
Oh honey, no, this is not taking accountability.
Brian Arrington
Brian Arrington 2 days ago
Sienna Austin
Sienna Austin 2 days ago
*lmao* the like to dislike ratio