How Mercedes-Benz Is Losing Its Prestige Image 

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Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.
Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.
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How Mercedes-Benz Is Losing Its Prestige Image

Published on


Apr 6, 2021




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Comments 100   
Abaddon. 7 minutes ago
The opinions of CNBC = No prestige
Joz 17
Joz 17 29 minutes ago
Let’s be honest electric cars are an uninspiring driving experience.
Kgaogelo Thipe
Kgaogelo Thipe 5 hours ago
Lambo is not Italian, its Spanish.
OsellaSquadraCorse 5 hours ago
Or "how the US's view of Mercedes is finally catching up to the rest of the world, where they are just taxis".
Daruosh666 6 hours ago
Hahaha FKN idiots now EQS is out and looks a lot better than Tesla lol should of done your research
1 Park
1 Park 6 hours ago
Stop inventing things and pushing non sense narratives, Mercedes is not loosing anything, specially not their prestige as a luxury brand.
Gavin Lee
Gavin Lee 8 hours ago
Lol Mercedes well built?....... sheeesh than Toyota must be perfection
Gold-idehen Ekpenede
It Mercedes-Benz and the rest ...... take it or leave it
Josef Huber
Josef Huber 12 hours ago
successful people don't become that way overnight .most people you see as a glance-wealth, a great career, purpose-is the result of hard work and hustle over time. I pray that anyone who reads this will be successful in life..
Dwayne Job
Dwayne Job 12 hours ago
@FRANCISEK KLEMEN wow, you know him too? I even thought I'm the only he has helped walk through the fears and falls of forex trading.
He helped me recover all that I lost trying to trade for my self.
Adam Lopez
Adam Lopez 12 hours ago
So don't be scared of giving any one a try.
Adam Lopez
Adam Lopez 12 hours ago
@Desmond Paul But of a truth they are scammers but real brokers are out there too waiting for investors.
Desmond Paul
Desmond Paul 12 hours ago
@James Boden People are scared of investing because of high rate of scammers on the market.
Collision C7N
Collision C7N 13 hours ago
ahh asphalt 8 memories
robert bishop
robert bishop 14 hours ago
Good advert for MB in the end!
jay arya
jay arya 15 hours ago
Marc is doing well, they have invested a lot into the design , tech equipment, and ride quality and is the leading luxury auto brand in Asia. Misleading documentaries like this create confusion among buyers and hurts reputation of the brand.
rolando Lozano
rolando Lozano 17 hours ago
Click bait
Alexander Swart
Alexander Swart 18 hours ago
Electric cars are stupid
Audric Sy
Audric Sy 20 hours ago
How CNBC uses “clickbait” and false titles. Make a video about this I’ll look forward to it
chek arooz
chek arooz 21 hour ago
My friends just lamented that he always fork out nearly on monthly basis for his Merc's repairs. After 15 years of owning various Merc and the amount of money burned for maintenance and repairs, he had enough.
d t
d t 22 hours ago
MERCEDES= Mercy Me. AUDI= Are You Dumb or Idiot. BMW = Be More Wary. Fact check. Buy a Lexus or Acura , the best as it gets. Do your research people.
Kristiāns Ozoliņš
Mercedes, BMW and Audi are all way better than outdated and boring Lexus and Acura.
brian dickinson
So Tesla is inspirational to young buyers, hmm maybe in the states but not in Europe or anywhere else in the world, American cars just don't sell out-side of America, Fact. Give me a million dollars and a choice of Merc or Tesla, and I would buy a Merc then Jaguar, Tesla would be way down the list.
Jsmes Wagner
Jsmes Wagner Day ago
Because they are just half a car. Only the front end looks nice. The ass is just ignored.
Dorian Simmons
It's not there drivers, its a DRIVER. Lewis Hamilton, is the seven time champion.
Andrzej S
Andrzej S Day ago
For me Mercedes has lost a lot i had 3 Mercedes i can't forgive how they quickly corroded . I did expect better quality for money
UberPilot Day ago
I’ll save you some time. They’re junk.
Kristiāns Ozoliņš
how are they junk? Mercedes (and BMW) make the best luxury cars out there
Anastasios Constantinidis
Fake news
Anastasios Constantinidis
Totally misleading: Merc Sports Coupe was back in 2000 and it didn't discontinued in EU. Also 274.9k vs 275k doesn't seem that catastrophic
Lydia Renea
Lydia Renea Day ago
Maybe a video about the rising prestige and scarcity of the Kia Telluride, or even the Range Rover’s rising prestige among well off millennials would’ve been a better video? This video was kind of “eh”...
Señor C
Señor C Day ago
The title was written by a Genesis owner. Sorry azz clickbait
Ennadir Ahmed
Mercedes is the boss in the car world. Asking me why ? Keep looking you will never find the quality of AMG!
Bob Day ago
Mercedes stopped being Mercedes when they abandoned their old-fashioned solid build quality values and started putting all these wizz-bang gimmicks in their cars. A Merc used to be a car for life but when they started putting lcd displays behind speedometers and other pointless crap that's liable to break after 5 years they lost their way. The W123 always has and always will be the greatest car ever made. They lost their way when they started copying BMW and Audi in the race to make things that impress but don't last... A merc should be like an anvil - a solid chunk of metal that does its job reliably and indefinitely!
Sharon Jith
Sharon Jith Day ago
How cnbc losing its satellite rates ?
K. Max
K. Max Day ago
Didn’t know CNBC does comedy
Snow Cream
Snow Cream Day ago
Mercedes-Benz rear design are the same for all series.. what's happening Mercedes-Benz?
Glitch Bomb
Glitch Bomb Day ago
Better worry about your country Prestige Image, Cause it's been going down hill.
cyber punk799
Ah yes the car for the fake rich
Armani TheVoice
When you have computer chips to control the Dome Lights in a car. That's a big problem and Lexus/Toyota are more reliable
So sad. Make Mercedes-Benz Great Again.
Kristiāns Ozoliņš
they are great, look at the interiors from the E class, S class and EQS
Narcissistic Narcissus
With gasoline and diesel cars Mercedes has been the king for decades. But when it comes to electric cars Mercedes (and Germans overall) are in a tight spot. We'll see.
Talbot Pule
Talbot Pule Day ago
The GLE is hardly in the same segment as the RX and has never been similar to the Q5.
Arun Day ago
Had a very bad experience with Mercedes Benz India. Currently the matter is under consumer court. I will never buy any car from this brand in future.
Strange Brew
Strange Brew Day ago
Tesla killed them
OG Mackmizzle323
OG Mackmizzle323 2 days ago
They shouldn’t of never made those cheap Mercedes and bmw cars because they ain’t selling, they tried to compete with Toyota and Honda and failed.
Rat King
Rat King 2 days ago
Jay Jay
Jay Jay 2 days ago
Mercedes is grandpa's brand.
suyash jaiswal
suyash jaiswal 2 days ago
Tbh its kinds true eith GLB and CLA merc pushing into the larger consumer base area with affordable vehicles will for sure lose its "premium image" which most consumers look for in that segment
JM 2 days ago
One day TATA will buy Benz...brand
“Sales Sales sales we really don’t do research at all” CNBC
Sudhir Kumar
Sudhir Kumar 2 days ago
Though i can't afford one, i rely it more than my heart.
Johnny FD
Johnny FD 2 days ago
I learned nothing
D- Sean
D- Sean 2 days ago
Buy Genesis. It's better overall value
Kristiāns Ozoliņš
but Genesis doesn’t have a AMG/M/RS equivilivant.
David Power
David Power 2 days ago
doyles drive their cars
John C.
John C. 2 days ago
For 30 yrs, I owned 2 cars in my household in any given time. 1 7-seater and 1 Mercedes C, E, S..ML, I had to keep a Mercedes for party and golf club. SInce 2017, I have 1 7-seater and a Tesla model S.
Alex K.
Alex K. 2 days ago
CNBC: How Mercedes-Benz Is Losing Its Prestige Image Real World: Daimler stock price has risen by 35% since Jan 1, earnings are up by 3% compared to 2020, EQS presentation is a sensation.
Marv Watkins
Marv Watkins 2 days ago
I don't at all agree with your "provocative" title. Granted, it does attract interest but is simply premature. MB oozes prestige and will continue to do so. Your theme seems almost ageist. If younger folks see MB as an old fool's car, they are mistaken and have questionable taste.
Marv Watkins
Marv Watkins 2 days ago
This narrator has an interesting delivery in the way he pauses and emphasizes.
Pc Tong
Pc Tong 2 days ago
This is how America operates - first you fabricate a 'story' - e.g. China/Russia/Canada is the root of all evil. Then ALL American news media 'report' on said story to brainwash their less educated population (just under 50% apparently), after a while America bully other countries to join them to criticise 'the enemy'; America deploy its usual 'my enemy should be your enemy too' diplomacy to pressure others to join them, lapdog countries like Australia and UK join in immediately. Watch how Mr. Nelson Mandela tells the American bully media to fxxk off on US-first:- us-first.info/player/video/qNCYlYZ2qZyBimg.html
Mr crazy
Mr crazy 2 days ago
Mercedes is cool but i hate some deteles like the steering wheel design
Ron 3 days ago
Talk to Scotty Kilmer on his US-first channel on the Mercedes problems.
Kristiāns Ozoliņš
Scotty only likes cheap and boring cars. Not worth talking to him about good cars
Green Erick
Green Erick 3 days ago
Wow Say nothing about Lexus Say nothing about Lexus
Releaf Meditation
Mercedes Benz is just a shiny unreliable mess.
Kristiāns Ozoliņš
how are they a mess? Look at the interiors and engineering behind the new E class, S class, EQS
Ahki Khari
Ahki Khari 3 days ago
Lexus is more reliable and less expensive to maintain/maintenance give us reliability & less repairs.
Kristiāns Ozoliņš
when it comes to performance, handling, tech, luxury features, styling then Mercedes def beats Lexus.
Brice Center
Brice Center 3 days ago
How did Dieselgate cost Daimler anything? Dieselgate was a VW mistake. Different companies.
Mercedes is still owning....don’t worry about them, worry about yourself CNBC!
Kaan Yıldız
Kaan Yıldız 3 days ago
Mercedes Benz lost prestige with the previous gens of CLA-A Class and C class in 2012-2015 and next generations more than made up for those. So isn't this video at least 6 years too late?
Fact Checker
Fact Checker 3 days ago
I saw a 2021 Mercedes with a steering wheel lock on it - what does that say about the technology in a Mercedes if you need a low tech device to stop it being stolen, it will have all the safety devices in so the thief will not hurt themselves and sue you.
Toby W
Toby W 3 days ago
As a Mercedes owner and mechanic since 1972, I lament their slide and that of their dealers. The deal with Chrysler was a big mistake.
Little B
Little B 3 days ago
"Los-ing" is an understatement.
Mark Covell
Mark Covell 3 days ago
Is it only me that cringes every time this commentator pronounces Daimler as Dimeler? Maybe it's pronounced that way in the US but everyone I know (in the UK) pronounces it as it's written. Seriously this video seems to be sponsored by Tesla. Having owned and enjoyed owning a CLK 3.2 AMG and was the longest I ever kept a vehicle (8 years) I paid off the loan in 2 years and even using the authorised dealers for servicing was one of the lowest cost cars to maintain. Before this, I had a Lexus, in terms of prestige most people thought it was a Toyota and no perceived prestige (in the UK) had problems always and the running cost were greater, even the fuel consumption was much higher. Had a friend also who swapped from a Mercedes to a Lexus and regretted it for the same reasons.
Jonathan R
Jonathan R 3 days ago
MERCEDES BENZ EQS has entered the chatroom.
Zubayer Islam Rezoan
Who researched for this content? Who approved this without industry expert's consultance? Do they even know how F1 works or how much influence Mercedes has on it?
Eric Pham
Eric Pham 3 days ago
the name already predicted its destiny
Christian Munoz
Christian Munoz 3 days ago
The “affordable” Mercedes car is where they began to fall off.
Bo Nunez
Bo Nunez 3 days ago
If CNBC did this, then imagine what the hillbillys at FOX do lmao
Bo Nunez
Bo Nunez 3 days ago
Mercedes, The Best or Nothing is going to stay the same!
V R 3 days ago
Today’s Mercedes-Benz cars are nowhere near as good as those in the 80’s. I’ve been to Mercedes show rooms in recent years and they really lack luxury. The interiors look plasticky and the systems controls are not intuitive. The graphs are difficult to read. I’ve also read about reliability issues. All that together has put me off buying one despite having a very positive opinion of the brand.
Ballai Moid
Ballai Moid 3 days ago
I recently just started investing in bitcoin when I learnt it was $60000 through the help of AUTOMATE and just an hour ago I got a profit of $9000 into my wallet
Zippy Zap
Zippy Zap 3 days ago
Alparslan Korkmaz
Nice video.
Adam Stryker
Adam Stryker 3 days ago
It's also a long history with Nazi Germany.
dlf restoration
dlf restoration 3 days ago
In south Africa there are everywhere and are known to be very unreliable with very poor build quality.
Volt 101
Volt 101 3 days ago
Not a single word or sentence in this video confirms the title 😒
nakul singh
nakul singh 3 days ago
Clearly they isn't you have a problem with your statics. See how they are doing in F1 and their cars stands still as one of the best.
Victor King
Victor King 3 days ago
It is becoming garbage
Mike Perry
Mike Perry 3 days ago
Liberal media plugging electric cars.
Landwy 3 days ago
The new adage is, "If you can't afford a new (insert Mercedes, BMW, or Audi), you certainly can't afford a used (insert Mercedes, BMW, or Audi). Tesla is starting to lose its allure too. Try finding parts for a Tesla. All of these cars seem to have problems with electric actuators that are used for door handles and trunk lids. The best engineering is taking things away until there is just the simplest device to get the job done. No thank you exotic cars, I can open a door with a simple latch mechanism all by myself. I will stay with low end Toyotas that are reliable and go 400K miles. Did you ever notice that really rich people like Bill Gates and Warren Buffet have been driving low prestige cars for decades? They have other things do do will their money besides spend it on cars. Another example is Bill Clinton using a cheap plastic watch rather than wearing a Rolex.
Johnathan Waters
Johnathan Waters 3 days ago
Uhhh... is this just a wishful thought from CNBC??
Imlooking 4-work-atm
I work there and it’s bad
Colton85 3 days ago
Mercedes is garbage. You can a cheap 30k benz fall apart junk. But at least you can say you have a benz.
First Last
First Last 3 days ago
Nice click bait
Jolton 4 days ago
Mercedes is sure losing it's build quality(interior) but i'm not sure about it's prestige image.
R Sch
R Sch 4 days ago
German made car are garbage today as they make poorly made cars, low quality, cheap parts. If they have half a brain 🧠 they should follow Toyota who make great quality vehicles that will last forever. German made vehicles in the past where great but today over priced garbage 🗑. Very poor quality, constantly breaking down, over priced parts, garbage 🗑, too busy cutting cost so CEO can get richer.
Kristiāns Ozoliņš
Toyota? The company that makes the Corolla and Camry? The Germans are at least 5 years ahead of any Japanese brand. German cars aren’t overpriced. They are expensive but you get the best of performance, handling, tech, luxury features, styling etc.
Bert Kanne
Bert Kanne 4 days ago
The people that lease or buy a Tesla don't know a good car if it ran over them. The Tesla is purely a image car from a car company with the worst build quality on the market. The only advantage electric cars offer is maintenance costs, until batteries fail. Electric cars are only 2 percent of US sales. It will take a drastic reduction in charge time, charge range, charge Infrastructure and battery life to make electric powered vehicles take over the market. Electrical production can't handle a huge surge in demand unless solar and wind power take giant strides as well. Someday, but we aren't there yet.
Andy B
Andy B 4 days ago
Always amazes me that the brand still has fans given the spotty reliability, insane parts pricing and a consistently poor dealership experience based on the two three-star money pits that I have owned.
Andy B
Andy B 11 hours ago
@Kristiāns Ozoliņš I do love German car performance as well, especially BMW and VW but it really isn’t luxury if you get stranded on the side of the road or need to leave your car at the dealership for days while parts are ordered or be told that the noise you are hearing is “normal” - these have happened to me too often with the Germans.
Kristiāns Ozoliņš
because reliability isn’t the only thing that matters. What about performance, handling, tech, luxury features, styling? Mercrdes (and BMW) makes the best luxury cars out there
Mystery Buyer
Mystery Buyer 4 days ago
So they just take the depreciation hits head on all the time? I guess it works if they have money to waste constantly.
Hardcore GYM
Hardcore GYM 4 days ago
"Endless moneypits"
Hardcore GYM
Hardcore GYM 12 hours ago
@Kristiāns Ozoliņš yeah, if you drive 10.000 miles in 6 years, I agree. Lol.
Kristiāns Ozoliņš
@Hardcore GYM well, they are reliable for the first 6 years or so. And even after that if you maintain them well then they are reliable but most people lease luxury cars anyway so long term reliability doesn’t really matter
Hardcore GYM
Hardcore GYM 20 hours ago
@Kristiāns Ozoliņš before they fall apart, yeah, I agree.
Kristiāns Ozoliņš
They’re better than Lexus and Acura combined.
MandemStudios 4 days ago
No it is true in many ways. Mercedes Uses Renault, Peugeot And Citroen Engines in many if their lower models. Imagine paying for a mercedes and it's not even a mercedes under the bonnet
Mansour Killuminati 101
Reason they don't want to bring electric cars to U.S is because Americans are too Broke to buy one lol
Dan Stiurca
Dan Stiurca 4 days ago
This is an embarrassingly poor video. Better title: "How NBC is losing its prestige."
Reems 4 days ago
It’s losing anything. What are you talking about
Peter Tingley
Peter Tingley 4 days ago
Oh, I thought it was Bmw that was losing it's image.
neitherlink 4 days ago
...........by making pathetic vehicles?
Symmetric 69
Symmetric 69 4 days ago
how poorly researched is this video??