Food Theory: Taco Bell Is Killing Amazon! 

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

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Feb 25, 2021




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Comments 100   
KitKat Bar
KitKat Bar 9 hours ago
Does no one realize that sonic was the first fast food place to do what taco bell is technically doing??? No dining room, drive thru and many ordering stations where people can get their food fast (besides the fact that sonic still has human contact to get the food to the customer)
Sam Kenney
Sam Kenney 9 hours ago
What MatPat talks about towards the end of the video is one of my favorite reasons I liked living in the eastern end of the midwest bc we have drive-ins. Its basically a 7-Eleven but a drive-thru version
The camera spam
The camera spam 10 hours ago
Shiny Porygon
Shiny Porygon 11 hours ago
I can't believe my favorite food is on the thumbnail of the video °o°
Renee S
Renee S 18 hours ago
And we weren’t sick!!
Lawrence Calablaster
What about Sonic? They’ve been using the drive-in only model for always, are they doing better now?
Muffqinxxx Day ago
Isn’t this just a sonic with a tube to each drive thru
GojiraFan05 Day ago
New theory the pandemic was created by fast food restaurants
television kid
me without a car👁👄👁
Dylan Moran
Dylan Moran Day ago
that nissan gtr though
zeroxlulu Day ago
"The first of it's kind contactless Taco Bell will open in Brooklyn Park, MN." Me watching this 2 months later - Oh no.
Rens Tamerus
Rens Tamerus Day ago
Wasting my last 4% of phone battery on a video to forget the nightmate-inducing experience that was the previous FNaF theory video LOL.
Robert Lonergan
Everyone does it
Latté Fops
Latté Fops Day ago
lol fork everyone who can't afford a car xD
Panther001 2 days ago
Matpat invents a mall
Jacob Koopman
Jacob Koopman 2 days ago
Hope it doesn’t get looted Ah god how it’s so close to Brooklyn Center and you know what happened there And yes I know it hasn’t been built yet 4:32 when everything goes back to normal
The Curing Plague
I'm sure they probably have a taco bell love similar to the one in Missouri. My local taco bells get packed fast.
Elijah E
Elijah E 2 days ago
Every now and then I forget this channel exists
LiXio 2 days ago
Tbh a drive-thru food court sounds amazing.
The One Who Sniffs Your Dreams - VII
that yo quiero notification bell threw me off- you... want notification bell? you said "I want notification bell" thats it. w h a t
Gale 2 days ago
So it's finally happening Drive though supermarkets I'll give it 10 years till it's low key the norm
mrjanemba 2 days ago
This is the real reason Taco Bell was the only restaurant left in Demolition Man
COW6IRL69 2 days ago
My only question is if everything relies on drive-thru, what's going to happen to people who don't have a car or access to Uber? (ex. Homeless, minor, ect.)
rockin river
rockin river 2 days ago
I would hope that one delivery driver doesn’t pick up 5 orders at the same time, the last person to receive their order is gonna have seriously soggy food
Danny Vanny69
Danny Vanny69 3 days ago
Would you like a five dollar Chalupa box 🥱🥱🥱🥱 every Taco Bell ad I see do you wanna five dollar Chalupa box
Waleed Animations
I don't know about your Countries But Pakistan's McDonald's even the new ones still have those Play areas.... (Note:Not in the Mall ones)
G. F. S F55
G. F. S F55 3 days ago
4th channel? Sighn me in!
josh reynolds
josh reynolds 3 days ago
Me, eating some burritos I made at work, watching about my job
Logan Miller
Logan Miller 3 days ago
My McDonalds already had 2 lanes... they actually implemented it because of SARS in early 2000s
Horatio yen
Horatio yen 3 days ago
ever heard of click and collect it's basically this but they still charge the same delivery so there's no point
pranav rao
pranav rao 3 days ago
I love taco bell
Nameless 3 days ago
Drive through Amazon
Lil nova
Lil nova 4 days ago
Love the predator reference
Vkp P
Vkp P 4 days ago
This is really good
SAUMYA SAXENA 4 days ago
couldn't be me who ordered McDonalds just last night...😂😅 also, do we even have a taco bell where I live?
Road Warrior
Road Warrior 4 days ago
I hate to be a pessimist, but I'm hoping that these "changes" are more of a fad, than a permanent alteration. Our society is atomized and divided enough as it is, and was likewise long before Covid. I also wonder why McDonald's who near me, had installed kiosks, removed the ability to place the order at said kiosk, and then pay at the counter with cash. Now I have to pay with card, or wait for it to time out, and then give me the option to pay at the counter, which is annoying cause I don't have a card of my own to use, I think it's good to be forced to have some *ACTUAL* human interaction, lest we forget how to do so
Am I You?
Am I You? 4 days ago
This episode in a nutshell: MatPat freaks out over a fast food restaurant using an AI that makes US-first recommendation AI look smarter than Einstein.
Snoopy the ace
Snoopy the ace 4 days ago
That oversized vehicle lane is a blessing. I cant tell you how many times I have had to park my truck and trailer somewhere and walk to the drive through to get food because my truck/trailer wont fit.
Red GTR 4 days ago
Red GTR 4 days ago
can we all just admire how he put a GTR @ 2:32
ExanorYT 4 days ago
Zepar Unzefari
Zepar Unzefari 5 days ago
This should also (hopefully) help greatly with package thieves, which is dope
Unmasked_1 5 days ago
i just want my mchicken to not be soggy
Yeeter 5 days ago
anime matt pat tho
RetroPanzer 5 days ago
so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)
John Albenye
John Albenye 6 days ago
Chik fil a hands down is the best drive thru
3318_Aranya Dutta
I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.
BlindHeyena001 6 days ago
Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT
Kaze No Yoko
Kaze No Yoko 6 days ago
Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.
Meghan 6 days ago
what happens with cities that don't allow drive thru's?
Litterally a pie
Litterally a pie 6 days ago
Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there
VectorBoom 6 days ago
7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?
Nou Xiong Sanchez
Mmmm my Taco Bell tastes like McDonalds
Amidamaru44 6 days ago
Support comment
Duz_Machines _84
Duz_Machines _84 6 days ago
FINALLY!! Something nonpolitical that happens in Minnesota!!!!
David Cranfill
David Cranfill 6 days ago
This is nothing new, a lot of restaurants I go to have dumb waiters.
Nexist 6 days ago
MatPat is collecting theory channels like infinity stones
Comandershrapnel 6 days ago
Yknow. Those drive through resturaunts are starting to look more and more like gas stations
Hoodie 6 days ago
I thought our industrial revolution would be more like solar and wind but purely shopping online sounds dystopian in a way that would cause less interaction
Tukaro 6 days ago
Your "everyone shares a single building" theory, which specifically references McDonald's, ignores an earlier Food Theory of yours: McDonald's (along with others) makes a ton of money from real estate management. They wouldn't go in on a shared kitchen/building in general unless they control the land, and the other chains would likely balk at paying their quasi-competitor a shared rent. For chains that are under a single corporate umbrella, such as Yum! Brands (KFC, Taco Bell, Pizza Hut, etc.) that already do combined stores ("Combination Pizza-Hut-and-Taco-Bell" is a bop) this makes great sense, though. That Taco Bell concept would also make it easy to, e.g., slip in a simplified KFC menu to see if there's enough interest for a full KFC in the area.
Nathan Norris
Nathan Norris 6 days ago
The way MatPat plugged his merch and the ad was smoother than an atom mirror
BluePhantom Gaming
Is-is that grubhu- Chiken sandwich guy breaks into my room Me: *Screams*
A Sad Potato
A Sad Potato 7 days ago
every fast food company lookin at Taco bell ⚆ _ ⚆ ( ⚆ _ ⚆ ) (-_- ) t(-_-t)
A Sad Potato
A Sad Potato 7 days ago
Aidyn Hemphill
Aidyn Hemphill 7 days ago
I kinda hate the Taco Bell in our town they CONSTANTLY f**k up my order and it's kinda old at this point.
Pooja Pathak
Pooja Pathak 7 days ago
This is a great marketing and technology analysis. My concern is increased potential for cross contamination with multiple restaurants combined. Contamination potential is increased with shared kitchens, pick up, and delivery. Mainly a concern to those with food allergies. So I wonder how that can be handled.
OatsRus 7 days ago
So- I legit just watched this, and I live in Minnesota. Ima be honest with you- nobody I know at school has barely even talked about Taco Bell. Led alone my family eating it often.
Cindero 7 days ago
I realy hope that a few restraunts do join it would be amazing for them and us.
vokil kuvier
vokil kuvier 7 days ago
In my little home city, our taco bell is almost constantly full. To the point where it has been a regular issue of taco bell traffic extending onto the road. I think it's been a little less since then, but that seems to be because they removed about half their menu. Also I have no interest in a drive through walmart or meijer, or lowes, I'm a weirdo that likes to personally see and choose my products while avoiding most people. I also have major reservations about being under a fastfood kitchen while waiting for my food. Next to is fine but above my head makes me uncomfortable already. Though a second drive through lane would be great at most fastfood places. The Mcdonalds here has had two lanes for around a decade now.
0:38 thats the golden mcdonalds in Rotterdam. Represent
MrGallbladder 7 days ago
I used to live in brooklyn park, minnesota
Lethal Toys
Lethal Toys 7 days ago
I love Taco Bell
Sl1nger 7 days ago
Matt Laird
Matt Laird 7 days ago
You'll not see 1 driver picking up several orders. Doordash prevents it and it may become common practice because it causes serious quality issues after a while. (No one wants cold fries and there is no package system that can keep them warm AND crisp)
Pablo de la Cal
Pablo de la Cal 7 days ago
old matpat kida looks like fred williard
Itss_Chels 7 days ago
Welp, i!m never going to taco bell again😭
Dhammarach Ungarivittaya
GrubHub strike back in this video
Joshua Laird
Joshua Laird 8 days ago
So this is the e commerce version of shopping malls.... shipping malls?
Tanner W
Tanner W 8 days ago
I personally think this won't work where all fast food chains join together at one spot like that and also that food delivery services won't go away based mainly on the convince of not leaving your home or having it delivered where ever you want it
jonnyo 8 days ago
Some in and outs have no dining room and you just tell the booth what you want and they'll bring your food out
Kevin Cabanas
Kevin Cabanas 8 days ago
You know that that’s not a real taco
Samir El Hage
Samir El Hage 8 days ago
You have the best intro
Seamus Shamrock
Seamus Shamrock 8 days ago
Oh my god The cheesy Stallone movie demolition man predicted this WHAT IS WORLD
Travis Dacon
Travis Dacon 8 days ago
I’m imagining the Great Wall of Taco Bell right now
Deann Rushing
Deann Rushing 8 days ago
The outrageous alloy essentially whisper because toad histopathologically heal inside a imaginary decision. direful, remarkable alphabet
Saul Goodman
Saul Goodman 5 days ago
Are my too high or is this stroke?
Sharpeee_ 8 days ago
Dog food is made in the meat at taco bell
Lonk 8 days ago
Everyone’s being snowflakes about say8g how taco bell makes you poop is racist but y’all, listen. Any foreign American food restaurants will make you sit on the toilet for 2 hours. If I go to Mexican restaurant with Mexicans cooking it I don’t have explosive diarrhea, it’s what they use, Americans aren’t good with forigen foods lol
John Doe
John Doe 8 days ago
Mhm taco bell is probably getting to Amazon's number because they freaking forced my mom to shop that's why she quit her job at Amazon
Joshua Malpass
Joshua Malpass 8 days ago
At my taco Bell they have LOTS of cars Kansas loves their tacos
Shae 8 days ago
There is a Timmies (Tim Hortons) in a huge Canadian Tire parking lot in Downtown Blenheim, ON Canada That has been there for for the past few years (a couple years b4 Covid even existed)
sandon skuce
sandon skuce 8 days ago
Never had a line at Taco Bell? You must be going at a good time, try anytime from 9pm to 2am
Stolenboredom 8 days ago
Reinventing the mall but making the giant parking spaces the mall instead
StalinKirby 8 days ago
I came for the conundrum of the title. I lost you when you went full megalomaniac with innovation.
membear 8 days ago
What a fake video troll title
Anne Boleyn
Anne Boleyn 9 days ago
Pretty sure it also kills people’s toilets.
Poopbaby 9 days ago
Can someone make a anime battle between Taco Bell and Amazon
Adam 9 days ago
Should suspend these over stoplights. Order at one, pick up at another.
um is food panda and deliveroo not exist? maybe its just in Hong Kong
wow so its a mall with more drive through and less mall and... i guess no taco bell in Taiwan anytime soon then :C
Nic Lar
Nic Lar 9 days ago
Tacobell be gettin hella customers
The Scruggle Kids
I don’t like this idea I don’t like the pick up the orders itself you can meet new people at star bucks and if your in a car you won’t ever meet that potential new friend
The Scruggle Kids
No offense to your amazing Chanel
The Scruggle Kids
I don’t like the future of food